SOCIAL MEDIA :

     FROM META’S INSTAGRAM , FACEBOOK  & WHATSAPP  TO LINKED IN, TWITTER, YOUTUBE, PINTEREST  & AUDIENCE NETWORK,  62 % OF THE WORLD’S POPULATION USE THEM EITHER FOR LEISURE, GETTING REQUIRED INFORMATION, GETTING CONNECTED, GROWING COMMUNITY, EXPANDING THE REACH , INCREASING AWARENESS AND SALES FOR BUSINESSES.

     SINCE AN AVERAGE USER SPENDS APPROXIMATELY 2.3 HOURS EVERYDAY ON SOACIAL PLATFORMS, SOCIAL MEDIA PLATFORMS SERVES A HUGE OPPORTUNITY FOR VARIOUS BUSINESSES TO ENHANCE THEIR SOCIAL VALUE, INCREASE THE REACH AND SALES.

     UNDERSTANDING THE NEED OF CLIENT, HIS BUSINESS GOALS, HIS COMPETITORS STRATEGY, FINDING THE BEST PLATFORM AND TYPE OF AUDIENCE TO TARGET, WE PLAN STRATEGY  TO CREATE QUALITY CONTENT  TO BUILD A HEALTHY AND SUSTAINABLE BUSINESS COMMUNITY AS OUR TARGETED AUDIENCE TO FULFILL THE FOLLOWING MARKETING GOALS.

     # TO GET THE REQUIRED TARGET AUDIENCE.

     # TO INCREASE THE BRAND AWARENESS.

     # INCREASING SALES OR CONVERSIONS.

     # DRIVE WEBSITE TRAFFIC (WEBSITES/APP/STORES) .

     # LEAD  GENERATION.

THESE  ABOVE MENTIONED GOALS ARE REACHED BY PRIMARILY CREATING ACCOUNTS, PAGES, GROUPS, COMMUNITIES, LISTS ON VARIOUS SOCIAL MEDIA PLATFORMS MENTIONED ABOVE, AFTER UNDERSTANDING THE PRODUCT OR THE BUSNINESS NEEDS, PLANNING AND  CREATING QUALITY CONTENT THAT CAN ATTRACT, ENGAGE AND DRIVE TRAFFIC TO ONE’S OWN PRODUCT AND PUBLISHING THE SAME AT REGULAR INTERVALS, WE FOLLOW THE CREATION AND USE OF SOCIAL MEDIA CALENDERS SO TO ATTAIN GOOD SOCIAL MEDIA STANDARD, COVERAGE AND BRANDS DIGITAL PRECENCE.

APART FROM PLANNING & PUBLISHING THE CONTENT, WE ALSO DO ASSESS THE USERS FEEDBACK ON OUR CONTENT, THEIR MOOD, THEIR NEEDS, AND DIFFERENCE IN MARKETING RESULTS AMONGST OUR COMPETITORS, MARKET TRENDS SO TO ENHANCE AND UPDATE OUR MARKETING STRATEGY AND CONTENT. 

SOCIAL MEDIA  AD’S :

     PUBLISHING SOCIAL MEDIA AD’S GIVES US OPPORTUNITY TO REACH TO A WIDER AUDIENCE/PROBABLE CUSTOMERS THAN THOSE WHO ALREADY KNOW OR FOLLOW OUR PRODUCT/BUSINESS. BY TARGETTING THE AUDIENCE BY SPECIFYING THEIR ACCURATE INTERESTS, QUALIFICATION, LOCATION, GENDER, AGE AND BEHAVIOUR, WE CAN SHOWCASE OUR PRODUCT BY PUBLISHING VARIOUS TYPE OF ADVERTISEMENTS ON THE SOCIAL MEDIA PLATFORMS.

BY EXPERIMENTING AND ANALYSING THE AD’S RESULT WITHIN AND BETWEEN OUR COMPETITORS, WE DO UPDATE OUR MARKETING STRATEGY, SAVE THE AUDIENCE FOR FUTURE USE AND REMARKET OUR PRODUCTS WITH BETTER STRATEGY THEREBY MAXIMIZING REACH AND SALES.          

SOCIAL MEDIA OPTIMIZATION : 

     WE ALSO USE VARIOUS SOCIAL MEDIA OPTIMIZATION TECHNIQUES AND MEASURES TO INCREASE THE RANKING OF OUR CONTENT WITHIN THE SOCIAL MEDIA FRAMEWORK SO THAT OUT CONTENT RANKS HIGHER AND IS VISIBLE TO LARGER AUDIENCE.